TIL How to use google analytics at a basic level

https://www.youtube.com/watch?v=mvETBDVv1eM&ab_channel=Root%26BranchDigitalMarketing

• User: a visitor who has initiated a session on your website
  • GA4 tries to de-duplicate users by: (a) user id, (b) google signals, and (c) device id.
• Event: A distinct user interaction. Loading a page, clicking a link.

There are User Groups in GA4:

1. New Users
   • Number of people who interacted with site for the first time; first_visit or first_open event in app.
2. Active Users
   • A user is active if they have an engaged session (two or more seconds, two or more page views, criteria like that) OR when GA4 collects the first_visit event (i.e., they’re a new user) or engagement_time_msec event parameters
3. Total Users
   • Users who logged any kind of event during a time period. This is not the primary way of thinking about users in GA4.
4. Returning Users (aka Established users)
   • Based on the Reporting Identity.

Make custom charts

1. Go to explore
2. Click Blank
3. Make the chart